We’re all human. Not the same, but alike, no matter if artist or manager. Our apprenticeship as children is followed by the time of adulthood when we look after and supervise others. And finally, if we are not attentive enough, we turn into someone who knows everything better and wants to dictate it to us. And yet we resemble each other so much . . !

At SuonaVoce® we are concerned about how business should not fall into the same trap as, for example, environmental policy. It is easy to lose contact with the world we live in when we are buried in factual issues. Bringing culture and music closer to people – not as a subsidy and charity, but together with them and the economy as a community – opens up possibilities to avoid the wake-up effect that takes place on the side of the environment for trade and economy.