History & Biography

Our History

SuonaVoce® was first founded as an idea to promote young artists and facilitate performances for them. Afterwards the brand registration took place in late 2014.
In Germany, however, there are a considerable number of companies, agencies and organisations competing with similar activities. That is why becoming an artist agency seemed not to be what we were looking for.

Since we have family in Australia and talk to them and many friends in the music business, we learned that artists and musicians from both sides would like to tour the partner country and play concerts if there weren’t so many “but’s”! The idea to connect people and strengthen the cultural relations between Australia and Germany was born.

Certificate of Friendship

Professional Background

In his office at Bayerischer Rundfunk.

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Ralf holds a university degree in music and is a state-certified music teacher from the University of Theatre and Music in Munich and has been employed with the Bavarian Radio in the Munich Radio Orchestra for 35 years. Especially in the last three decades he has developed a deep interest in Australia, its people and its culture. This development was made possible for him by his family in Australia.

During his career with the Bavarian Radio (Munich Radio Orchestra), he has been given additional roles such as staff councillor, delegate to the German Orchestral Association (DOV), contract negotiator for the orchestras and finally orchestra board member. Working with the management, organising concert tours, engaging soloists and conductors and developing programmes brought him very early to the core of the idea of how to bring people and cultures closer together.

2017-2020 Study at the Professional School of Business and Technology in Kempten/Germany in English.

2018 Stuent associated at Kempten University’s partner university in Australia – the Graduate School of Business at Queensland University of Technology (QUT) with courses and research, conversations with business people, music managers and directors, concert visits and exciting personal encounters.

At QUT in Brisbane 2018, the concept of SuonaVoce was assessed as my research topic with the two highest marks of “Distinction & High Distinction” in Strategy and International Marketing.

October 2018, award of the City of Brisbane’s Certificate of Friendship by its Mayor The Hon. Councillor Graham Quirk.

2019 Membership of the German Australian Business Council (GABC). In the context of GABC events meeting with e.g. Senator The Hon. Mathias Cormann, Australia’s Minister of Finance until end of 2020 and actual OECD Secretary General, at the Ambassadors Dinner 2019 in Frankfurt and at end of 2019 with Ms. Anna Fedeles, new Australian AUSTRADE Consul in Frankfurt/Germany.

2019 Membership with the Australian Institute of Company Directors.

We believe in Change! We believe that business and industry, as well as politics, are made by humans for humans and should always remain human. We believe that this goal can only be achieved with human interaction that brings joy and fulfilment, peace and understanding.

Our Mission

To bring together people in business, politics and society between Australia, Germany and New Zealand through culture and music. Appreciation for ethnic and cultural treasures of these countries should be the basis for new encounters.

In order to achieve our goals, it is our task to actively approach all our employees with a lot of persuasiveness and motivation and take them with us on the mission.

Our Vision

We believe that culture and music is the only international collective language that can achieve this goal for all communities of humans. Without community, there is no good future for industry and business either. We believe in the necessity to pass this idea on as a role model through education and culture in dealing with each other and as an inheritance for our children, for generations to come. The rapprochement of these three developed countries – Australia, New Zealand and Germany and Europe – should serve as a blueprint to have a positive impact on all parts of our world.

Important Memberships

“The German Australian Business Council e.V. is a non-political business network established to promote relations between Australia and Germany. Aiming to benefit both businesses and individuals, it communicates and catalyses opportunities through business networking and other activities.” (GABC 2019)

Some of the most beneficial opportunities to meet and speak with important personalities included the Ambassadors Dinner 2019 in Frankfurt, Germany with The Hon. Senator Mathias Cormann, former Australian Minister of Finance and current OECD Secretary-General and the new Australian Consul Ms Anna Fedeles in December 2019.


What we do
The Australian Institute of Company Directors is committed to strengthening society through world-class [corporate] governance. We aim to be the independent and trusted voice of governance, building the capability of a community of leaders for the benefit of society. Our membership of more than 45,000 includes directors and senior leaders from business, government and the not-for-profit sectors.” (AICD 2019)

Success for all companies in the region.

Our primary goal is to create the best possible conditions for the sustained economic success of commercial enterprises in Munich and Upper Bavaria. (IHK 2020)

First contact for politics and administration.

Through close exchange with decision-makers in politics and administration, we ensure that the concerns of the entrepreneurs are actually heard. (IHK 2020)

More Memberships


"GEMA, is a collective management organisation, manages remuneration claims and entitlements of its members at a global level, wherever their copyright-protected musical works are used. At the same time, it is active in numerous funding projects for a diverse musical culture." (GEMA 2019)

DOV - German Orchestra Union

"Our organisation is committed to the preservation and development of our globally unique orchestra and music scene. We represent the interests of musicians in professional orchestras and public broadcaster choirs; freelancers; and music higher education lecturers and students." (DOV 2019)

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